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OTA Launces “Wear Plaid for Dad” Campaign to Fight Prostate Cancer

The Ontario Trucking Association and Prostate Cancer Canada have once again joined forces to raise awareness and donations in the fight against prostate cancer.

In front of two beautiful plaid-printed tractor-trailers at the Truck World show in Toronto, Rocco Rossi, CEO Prostate Cancer Canada, and dozens of trucking company operators kicked-off the popular Wear Plaid For Dad donation drive and challenged the trucking industry to become the top fundraiser in Canada for 2016.

Last year, OTA’s carrier members raised the second largest total of any organization.

The goal of the annual Plaid for Dad campaign is to raise awareness and donations to help protect men from prostate cancer and support families impacted by the disease. The campaign drive runs up to Father’s Day on June 17, when people across Canada will be wearing plaid to raise donations and help fight prostate cancer.

Over the next 10 weeks two full-size tractor trailers will travel the country sporting pro-plaid graphics to promote the campaign. A Tandet company tanker will dispatch a direct message from Don Cherry while a SST van trailer will call on the industry to … umm … ‘pull up its socks’ for this great cause.

A fun, new social media contest was also announced. OTA is asking anyone in the trucking industry to upload their most creative or funny plaid-clad pics to Twitter. Kilts at a truckstop, pajamas in the sleeper, pets posing in plaid – it’s totally up to you. When you upload your image to Twitter be sure to include a mention to @ontruck and use the hashtag #plaidfordad. A winner will be announced after Father’s Day.

“If anyone knows how to rock the plaid, it’s a trucker,” says OTA VP of communications Marco Beghetto.

Help OTA become 2016’s top campaign fundraiser.

Click here to donate any amount to Plaid For Dad

ALL proceeds go to the Plaid for Dad campaign.

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